July 24, 2020

Branding a restaurant

Opening a restaurant means dealing with a lot of challenges. It’s not just about tasty dishes, it’s the experience you offer guests.

Opening a restaurant means dealing with a lot of challenges. It’s not just about tasty dishes, it’s the experience you offer guests. Offer more. Offer a night out with friends, a romantic dinner, a getaway from stressful business hours.

Who are you cooking for? What do they need? Find your niche.

As soon as people hear about a new local restaurant, they are intrigued and want to know more. You have to be able to satisfy their thirst for knowledge before filling their bellies.

From the moment a guest walks through the door till the moment they pay the check, everything counts. A welcoming interior, the restaurant's name, logo and identity, music playing in the background, friendly waiters, branded material such as napkins, plates, glasses, take-out packaging, clean restrooms, a captivating atmosphere and appealing menu.

If you're a new business owner, you're probably struggling to make a profit so investing in “making things pretty” isn’t on the top of your list - but it should be. Since you’re already overwhelmed with keeping track of inventory, managing food safety, social media, hiring the right employees and so on, why not find a creative agency to help you create a visual identity and develop the best restaurant brand in town.

Your restaurant surely has a story. Maybe you’re a local family business, maybe you serve traditional dishes your grandma used to make, maybe you lived abroad and found inspiration in foreign cuisine. Communicate your story with your branding.

Materials that help create an experience
  • Menu and menu holders
  • Table napkins, tablecloths
  • Chef and waiter uniforms
  • Exterior signage
  • Interior
  • Cups, glasses, mugs and jugs
  • Plates
  • Etui for cutlery
  • Bags and take out packaging
  • Coasters
  • Notepads and pens (for waiters)
  • Business cards
  • Flyers
  • Vehicle branding

Promotional materials that help enhance brand awareness
  • Flyers
  • Invitations
  • T-shirts
  • Hats
  • Bags
  • Umbrellas
  • Calendars
  • Stickers
  • Badges
  • Gift cards
  • Loyalty cards

Elements that help create a captivating online presence
  • Website
  • Mobile app
  • Social media profile, cover and post images
  • Banners
  • Ads
  • Newsletters

GOOD EXAMPLE // menu design and paper placemats
A taste of American food in the heart of Osijek. American Bar Dollar offers luscious hamburgers, sandwiches, ribs, wraps, steaks, salads and much more. BROWSE DESIGN WORK

GOOD EXAMPLE // exterior signage and uniforms
Ventidue Pizza Napoletana & Bar is located in Osijek known for Italian napoletana pizza and cocktails. This is the place to be if you are a pizza lover with refined taste. BROWSE DESIGN WORK

GOOD EXAMPLE // interior design
Family restaurant Fiaba is located in Passau (Germany) that offers exquisite Italian cuisine to all pasta hedonists.

GOOD EXAMPLE // packaging for takeout and exterior signage

Merlon Pub is located in the old baroque center of Osijek. It is a perfect mixture of modern and historic. The food is finger-licking! This pub is a must-see when visiting the city so grab a bite and/or enjoy a night out. BROWSE DESIGN WORK

GOOD EXAMPLE // packaging for takeout and flyers
Local fast food restaurant Hokus Okus and their mouth-watering urban delicacies - kebabs, fries and salads. BROWSE DESIGN WORK

GOOD EXAMPLE // restaurant website
Terra Negra Country club is a peaceful and relaxing destination near Osijek for all those with a sophisticated palate who enjoy the outdoors. READ BLOG POST

STUDIO 33 team would like to thank all restaurant owners who have selected our creative agency as a partner along their journey to success.

American Bar Dollar Fiaba Hokus Okus Merlon Pub Terra Negra Country Club Ventidue Pizza Napoletana & Bar

Thanks for reading.Author: Odinea Sudić, Project manager