Brzica is a family winery located in Erdut, one of Croatia's most renowned wine-growing regions overlooking the Danube River. Rooted in local tradition and the unique landscape of eastern Slavonia, the winery focuses on producing wines that reflect the character and heritage of the region.

The objective was to develop a packaging system that would communicate the identity of the winery while drawing inspiration from the history, customs, and landscape of the Erdut region. The challenge was to create a distinctive visual language capable of differentiating wine varieties while connecting the entire range through a shared narrative rooted in local culture.

The concept was inspired by the Danube River, often referred to as the “King of Rivers”, which defines both the landscape and identity of the Erdut region where the winery is located. This symbolism naturally led to the local tradition of Kings and Queens (Ljelje), a folk custom associated with prosperity, fertility, and a successful harvest.
These cultural references became the foundation of the packaging system. Each wine variety is represented as its own illustrated king or queen, personifying the character of the wine itself. The crowns are composed of grapes, fruits, flowers, and botanical elements associated with the wine's aroma and flavour profile, creating a direct connection between the visual identity and the tasting experience.
Through this system, every bottle tells its own story while remaining part of a cohesive collection. The result is a packaging range that combines local folklore, the heritage of the Danube region, and the unique personality of each wine variety.

‍