Croaticanna is a Croatian brand of hemp-based food and wellness products developed for OPG Kalić, a family-owned producer from Slavonia. The project included naming, visual identity development, and the creation of a packaging system for a growing portfolio of food, cosmetic, and wellness products.
The project began with the development of a brand name capable of communicating both the product category and its Croatian origin. The challenge was to create a distinctive identity that would appeal to local consumers while remaining understandable and relevant in international markets.
In addition to naming, the brand required a flexible visual system and packaging architecture capable of supporting more than 30 products across multiple categories while maintaining consistency and strong shelf recognition.
The name Croaticanna combines references to Croatia and cannabis, creating a distinctive and internationally accessible brand name rooted in local origin. The visual identity was inspired by traditional Slavonian embroidery, reflecting the handcrafted nature of the family’s production process and its connection to regional heritage.
A custom pattern derived from embroidery motifs became the foundation of the brand system and was applied across the packaging range to create consistency and recognizability. The colour palette combines natural green tones associated with hemp and wellness products with a contrasting red accent inspired by traditional folk textiles. This approach resulted in a scalable identity and packaging system capable of supporting a diverse product portfolio while maintaining a strong and recognizable brand presence.
