Divania is a premium rakija brand produced by the Zorić Distillery in Erdut, a region known for its rich fruit-growing and distilling traditions. Made from locally sourced fruit and produced using contemporary distillation methods, the range combines authentic Slavonian heritage with a modern approach to branding and product presentation.

The goal was to create a distinctive brand identity and packaging system that would communicate the quality of the product while reflecting its local roots. The challenge was to balance tradition and contemporary aesthetics, creating a brand that felt authentic, memorable, and capable of supporting a growing portfolio of rakijas and liqueurs.

The project began with the development of the brand name. Divania is derived from the Slavonian word "divaniti", meaning to engage in pleasant conversation. The name reflects the social role rakija has traditionally played in bringing people together and starting conversations around the table.
The visual identity draws inspiration from traditional Slavonian folk embroidery and decorative motifs, reinterpreted through a contemporary graphic language. A system of illustrated branches, flowers, and fruit elements was developed to create clear differentiation between product varieties while maintaining a consistent visual identity across the range. The result is a packaging system that celebrates local heritage while presenting the brand in a refined and contemporary way.

‍