Creative direction is based on the elegance and linearity of the thread used to sew design schemes into pieces of clothing. The brand symbol is a letter "f" since its form resembles a needle and thread, and a stylised silhouette of the female body (referring exclusively to the female fashion brand). It also subliminally associates with the word "fashion". Thanks to its simplicity, the logo is applicable in various forms - both digital applications and hand-sewn into the fabric look great. YOU ARE JUST THE RIGHT MIX OF CLASSY AND FCKBL.