Responsible business and care for the environment is the basic premise that this brand advocates, so PR makeup packaging is made entirely of high quality paper, focusing on combining different paper textures and holo folio shiny details, which will highlight the product name. Due to the specifics of the opening, content and complete production, the packaging is "Instagramable" and the opening act itself has an interactive component, encouraging users to create a unique video and photos using the recognizable hashtag #neverjustagloss.
