Laura Var is a Portuguese cosmetics brand focused on younger consumers and digital-first communication. To support the launch of its "Never Just A Gloss" lipstick collection, the brand developed a limited-edition PR package designed specifically for influencers, content creators, and brand ambassadors.

The objective was to create a memorable PR package that would stand apart from conventional influencer mailers while reflecting the values of the brand. The packaging needed to combine visual impact, functionality, and sustainability, while encouraging recipients to engage with the product and share the experience through digital content.

The packaging was developed as an interactive unboxing experience designed to extend beyond the product itself. Constructed entirely from paper-based materials, the structure reflects the brand's commitment to responsible production while incorporating premium finishes, contrasting paper textures, and holographic foil details that highlight the collection name.
Special attention was given to the opening sequence, creating a layered reveal that encourages exploration and content creation. Rather than serving as a disposable promotional package, the box was designed as a collectible object with a longer lifespan. The result is a PR package that combines sustainability, visual impact, and social media engagement within a single experience.

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