Little Gipsy is a craft gin developed by the Romić Distillery as an extension of its existing portfolio of premium fruit spirits and liqueurs. Produced in limited batches using carefully selected botanicals and quality distillates, the brand was created for consumers seeking distinctive craft products with a strong story and personality.

The project involved creating a new gin brand from the ground up, including naming, visual identity, and packaging design. The challenge was to develop a distinctive concept that could support a growing range of products while establishing a strong narrative and recognizable personality within the increasingly competitive craft spirits category.

The project began with the development of the brand name. Little Gipsy was inspired by the Romić family name and the spirit of freedom, travel, and exploration associated with the brand story. The name established the foundation for a rich visual narrative that could be expanded across future products and flavour variations.
Building on this concept, a series of detailed illustrations was created, with each product featuring its own unique scene and character. Vibrant colours, layered compositions, and premium print finishes give the packaging a distinctive shelf presence while supporting clear product differentiation. Together, the naming, illustration system, and packaging create a cohesive brand experience designed to evolve alongside the growing product range.

‍