FC Osijek Tringles are geometrical elements in the colors of the club. Triangles as geometric figures give dynamics and necessary boost. Symbolically, they represent the hustle and the sports, as well as masculinity and strength. The use of an isosceles triangle gives the impression of danger, which would emphasize the fanatical fight of the players in the matches, intimidate the opponent, but also encourage the citizens and fans to unite and cheer on their team. Call to action slogan and a hashtag have been created to announce club events, promotions, invitations, matches, to stir the hype among the members and supporters, and to encourage the citizens of Osijek to unite and cheer on their local club. For the purpose of promotion and sales activities of the official Club’s souvenirs, it was logical to design an original name of the Club’s shops and the brand. In the early 70s, the official Club colors became white and blue, which are also the colors of the City of Osijek. Since then, the white and blue color combination lives in the coat of arms, in the name, in the stadium, in the songs… It represents an important part of the Club’s identity. Precisely because of this reason, we suggested the most logical brand name, namely "Bijelo Plavi" (Croatian for “White and Blue”). In addition to the brand name, to official souvenir shop branding, and the development of a complete range of souvenirs, the name "Bijelo Plavi" also offers excellent opportunities for development of the brand architecture. The name "Bijelo Plavi" can be accompanied by the words of various actions, products or services, whose functions serve as additional brand promotion and recognition of the club. “Bijelo Plavi Klub” (“White and Blue Club”), “Bijelo Plavi Član” (“White and Blue Member”), “Bijelo Plavi Dan” (“White and Blue Day”)... The graphic element of a triangle that was used in the redesign of the visual identity, has also been intertwined in the design of the brand logo, within the free space between the two letters. The triangle element completes the story of FC Osijek’s identity, and balances the free space between the letters "LO" and "LA". The logo of the official souvenir shop was treated as an exclamation, which it will ultimately become when the brand comes to life. The silhouette of FC Osijek’s coat of arms was used as a further the link with the club and its identity within the form of an exclamation point.
