NK Osijek is one of Croatia's most prominent football clubs, deeply rooted in the identity of the city and its supporters. As part of the club's rebranding process, a premium wine collection was developed exclusively for sponsors, business partners, and official club events.

The objective was to design a gift packaging system that translated the club's identity into a refined and memorable experience. The packaging needed to reinforce brand recognition while elevating the perceived value of the product within a hospitality and corporate gifting context.

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The packaging system was developed around a simple but impactful idea. The word "Osijek" was applied across all four sides of the boxes, allowing multiple packages displayed together to form one large inscription. This transformed the gift packaging into a dynamic branding element within VIP areas and events. A restrained palette of white and blue reinforced the club's identity, while different colour applications distinguished white and red wine varieties.