Orqa is a Croatian technology company specializing in FPV systems, remote reality technologies, and drone-related hardware. As the brand continued to grow internationally, there was a need for a merchandise collection that could strengthen company culture, support brand visibility, and serve as a professional extension of the Orqa identity.

The objective was to develop a collection of branded merchandise for employees, partners, and business gifts. The challenge was to create products that reflected the technological character of the company without relying on oversized branding or promotional graphics. The collection needed to feel authentic to the brand while remaining suitable for everyday use.

The merchandise collection was designed using a restrained visual approach based on Orqa's existing identity system. Key graphic elements, colours, and brand messages were applied selectively, allowing the products to remain clean, functional, and wearable while maintaining a strong connection to the brand.
From apparel to promotional materials, every item was designed to communicate Orqa's values through subtle details rather than dominant branding. The result is a cohesive merchandise system that supports internal culture, strengthens brand recognition, and extends the visual identity beyond traditional marketing applications.

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