Startmotion is a production company specializing in cinematic brand films and strategic video communication. Originally focused on artistic filmmaking, the company evolved towards commercial video production, helping brands tell meaningful stories through motion.

As the company expanded its services, the existing identity no longer reflected its positioning and expertise. The challenge was to redesign the brand in a way that acknowledged its origins in filmmaking while embracing a broader role in strategic video production and digital communication.

The rebranding focused on creating a simple and memorable identity that communicates both the craft of filmmaking and the broader world of video production. Inspired by elements of the previous identity, the new visual system introduces a refined and contemporary aesthetic that allows the company's work to remain at the centre of communication.
A restrained colour palette, understated typography, and a versatile symbol system provide clarity and flexibility across applications. The result is an identity that reflects Startmotion's evolution while positioning the company as a confident and professional partner in visual storytelling.

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