Stipino is a family-owned producer from Baranja specializing in homemade food products prepared from ingredients grown and processed on the family estate. Built on traditional recipes and a genuine passion for local gastronomy, the brand brings together authenticity, quality, and the flavours of the region.

The objective was to develop a cohesive visual identity and packaging system capable of uniting a diverse range of products under a single recognizable brand. The challenge was to communicate the warmth and authenticity of homemade production while creating a flexible identity that could support future product expansion.

The visual identity was developed around the idea of celebrating the people behind the products. At the centre of the system is an illustrated character representing Stipino, introducing a personal and approachable dimension to the brand while emphasizing the values of care, dedication, and craftsmanship associated with family production.
The illustration style, combined with a clear packaging hierarchy and adaptable graphic elements, creates consistency across the product range while allowing individual categories to retain their own character. The result is a distinctive identity that strengthens consumer trust and transforms local homemade products into a recognizable contemporary brand.

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